5:00 Fridays

I'm a bit obsessed with this year's election. Hard to tell, I know. I'm a card carrying Obama Mama and I want nothing more than a blue streak covering CNN's map of North Carolina come November 4. We have a Senate seat open and a heated governor's race this year. Women are running on the Democratic ticket for both races. An exciting time? A resounding yes! My worry is that both camps are running rather lame campaigns. They lack consistent and compelling messaging. There seems to be no positioning or personality. In essence, both candidates lack a brand. What they need is good old fashioned brand strategy. But that's just me the marketer talking.

I present today's drink in hope that my state will soon bleed blue. I don't care what shade, as long as it's blue.

Carolina Blue
1 oz gin (I'd use plain ol' Tanqueray here.)
1 oz Blue Curaçao (have lots left over from last week)
1 fresh lime (I repeat, not the cruddy fake stuff in a plastic lime-shaped bottle!)

You know the routine. Fill a shaker with crushed ice. Squeeze the juice from the whole lime into the shaker. Add the gin and Curaçao and shake well. Strain into a chilled cocktail glass garnished with a twist of lime.

Drink to a new definition of Feeling Blue!