Bringing the Swagger Back One Hot Man at a Time



Dude, I love this commercial. I've watched it over and over again and crack up every time. Granted, I have a pretty lame sense of humor but I laugh with/at Mommy Pie with the rest of 'em.

Here's what I love about this ad:

1) The product name Swagger is pure genius. Swagger is a word we don't inject into our vernacular nearly enough. I suppose it's because few men really swagger anymore. Really, can you name one man who swaggers and gets away with it? Mac Daddy is a Leo so he should swagger, but he's the most un-Leo of any Leo I know. If Mac Daddy swaggered he'd just look like he had been riding a mechanical bull in an out-of-the-way airport bar on the outskirts of Pittsburgh for way too long. Or he'd look like someone stuck a gnawed corncob up his butt.

2) The tagline is perfect. "The scent that makes a difference." It totally goes with the commercial, the brand personality, and all the psychological consumer marketing mumbo jumbo stuff that account planners work very hard to figure out and copywriters and art directors work very hard to make come to life. I rank it second to the best tagline ever.

3) The squeal. More perfect than Erkel. I cringe when I hear it. Perhaps because I can relate. Since I'm on the cusp of 40, and my extraordinarily geeky middle school days are about 17,029 exits behind the road I travel on now, I can admit this publicly; I was the girl version of the squealer back in the day.

And the final reason I love this ad:
LL Cool J. Really, need I say more? I might go into heat if I do.