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Showing posts with label consumer. Show all posts
Showing posts with label consumer. Show all posts

Monday, November 9, 2009

Steaz, Please

I've been drinking.

I recently got some samples of a new beverage hitting store shelves. While it's not of the alcoholic ilk to fit right in with 5:00 Fridays, it's a dandy drink nonetheless. And let me be clear here in the interest of disclosure: I got these samples for free, with no obligations to write a darn thing. You know that being the opining foodie and mixologist that I fancy myself to be, I like to share the little things that I discover and dig.

With that being said, as soon as I took one sip I tweeted that I want to marry this company.

I don't generally drink anything but water, coffee, wine, beer, and whatever I'm serving up at 5:00. We don't have soda in the house, and there aren't iced tea fixins to be found (reason enough to kick me out of the South...Shhh...mum's the word). My children get the choice of water or milk with the occasional juice (that I dilute with water). We do indulge in fresh apple cider in the fall and egg nog as soon as it lands on store shelves (sans brandy for the boys, natch). But this new stuff has just expanded my thirst quenching repertoire.

Well, I suppose by now you want to know the nectar of which I speak.

Steaz.

It's an all natural, fair trade, organic iced tea. Iced tea. Here comes another gonna-get-me-kicked-out-of-the-South confession: I am not a fan of sweet tea. But Steaz has an ever so slight hint of sweetness that is neither treacly like Bojangles tea nor nauseating in that carcinogenic, fake sweet way that the aspartame/Splenda crowd tastes. The flavors of Steaz are amazing. I think the pomegranate with a hint of lime is my favorite. I wouldn't normally be so gaga over a lousy iced tea, but anything that is all natural, fair trade, organic (and tastes good) totally speaks my language.

Let me be clear. Steaz is no big brand disguised as a newbie. Steaz is the consummate little fish in a big pond story. Make that a little fish in a Michael Phelps kind of way. Did I mention that you can buy Steaz in the ultimate of brand distribution hot spots. If you guessed Target you hit the bullseye! Happy dance that I can easily find this delectable refreshing treat that comes in a great big ole can!

But let's be clear, this stuff is so good, I might not share. Lucky for you there's a buy one get one coupon deal going on right now.

And don't be surprised if I try Steaz with a shot of some Rain organic vodka one of these days.
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Wednesday, October 28, 2009

Halloween, Dirt & Noise Style


I happen to be a big fan of Halloween. I love eating candy, dressing up in costume, being spooked, eating candy, dancing to the Monster Mash, snacking on candy corn mixed with dry roasted peanuts (a deliriously divine treat that my friend @turnaroundart turned me onto!), carving pumpkins, eating candy.

I also happen to look good in orange so I embrace any chance I get to sport it. If I keep on eating candy I just might look like a pumpkin myself one of these days. That'll save me money on my costume I suppose.

The boys of course love Halloween for all the same reasons I do. Mac Daddy hates Halloween for all the same reasons. He detests dressing up, could care less about spooky movies (He flat out laughed at Blair Witch Project whilst I peed in my pants.), hates candy corn, thinks dancing to Monster Mash is dorky, and is painfully uncreative when it comes to carving a jack-o-lantern. Meanwhile I buy pumpkins at every turn and even planted a kitschy scarecrow in our yard. Our table is bedecked with sparkly black and orange place mats, candy corn shaped candles, and plastic spiders. I listen to the Monster Mash station on Pandora and read Halloween stories in creepy voices with much ballyhoo.

I sounded every single one of my 41 years when I proclaimed to the boys that we'd be making our own costumes this year. Their mouths hung agape. And Mac Daddy laughed. Then these preachy words came out of my matronly mouth: "When I was a kid no one bought costumes. We used our imaginations and creativity to make stuff up. We were green without even realizing it. No one wasted money on costumes, even if that meant dressing up as a hobo or the unknown comic every single year of grade school." I must have spoken with authority because no one questioned me...though they clearly questioned my sanity. And for the record, I am the least crafty person I know. Luckily the boys are too young to know how ridiculous they might look, and by the time they figure it out, they will hate me for many more reasons (like the bowl haircut Bird seems to sport in every school picture).

I do hate all the high fructose corn syrup that cannot be avoided without paying an arm and a leg for carob bars or other such crap that the children would toss out with the razor bladed apples and arsenic laced popcorn balls. I wish there were some viable alternatives (stupid tombstone shaped erasers and skull emblazoned super bouncy balls aside). I suppose next year I could serve the fair trade natural stuff and rig up a fake gory arm and leg with a sign stating "I paid an arm and a leg for this candy."

Or I might just put up a sign that says "I paid an arm and a leg for healthcare. Can't afford candy."

In the mean time, I'll be dressed up as Rizzo and trawling the hood for candy. Bird will be a ninja warrior, and Deal will be his own super hero known as Super Deal. Mac Daddy will be dressed up as a corporate cube dweller who works for Da Man.


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Monday, October 19, 2009

Food Safety: Caveat Emptor

"Caveat Emptor: is one of the many phrases I remember from my early days of Latin in the esteemed Dr. Larrick's class. (Sidebar: Every student should have been lucky enough to have had Dr. Larrick. He continues to inspire students in ways few can. Teaching is a gift. One that he keeps on giving. And for that we are thankful.) Anyhoo, "Caveat Emptor" is of course the commerce principle that means the buyer assumes the risk. It translates to "Let the buyer beware." We generally think of this in terms of purchasing cars, property, and pretty much anything from eBay, Craigslist, or the classified section (that is, if anyone still lists and buys stuff that way these days).

I never thought Caveat Emptor would apply to the food I buy.

We take leaps of faith everyday. We trust that the drivers among us will stop when the light is red. We trust our children's schools are secure. We trust that the bank protects our money. We trust that our municipality's water reading is accurate. We trust our cribs are tested and our toys lead-free. We trust the food stocked upon market shelves is safe.

Thanks to the likes of Stewart Parnell, the infamous Salmonella Peanut King, consumers can no longer afford to take a leap of faith when it comes to food purchases. The FDA has long been riddled with powerlessness and plagued with inefficiencies. Food safety, and in effect consumer wellness, has been on the back burner. It seems to me that we as a nation have focused more on making a buck and pulling a fast one on consumers than protecting public health. I'm thinking of the policies and attitudes of a certain eight years in the all-too-recent-past. Ahem. The FDA, through years of neglect and failure to modernize itself, has floundered in protecting us.

Well finally, in a bipartisan leap, the food safety bill looks like it's making headway to overhaul the FDA. Despite the fact that the Senate looks like it will wait until next year to address it, the bill is still getting some much deserved attention. It's at least a starting point. Slow but steady, right? The FDA, the government organization upon which we rely to ensure the food we consume is safe, has had puny resources to actually to its job, making us take leaps of faith in the grocery aisle, off restaurant menus, and in school cafeterias without even knowing it.

Spinach. Peanuts. Cookie dough. Ground beef. Chicken. Pet food.

Pretty basic items on any grocery list, right?

E. coli. Salmonella. Listeria.

I bet those aren't on your shopping list.


So where do we go from here?

Until our government gets rolling on passing and implementing this new food safety bill, it behooves us all to exercise Caveat Emptor in every food purchase we make. Even buying local, organically produced food does not guarantee it's safe for consumption.

Note that I write this a mother, a cook, a consumer. I'm not a pundit, a biologist, a lawyer, a lobbyist, or a politician. And my bet is that if you're not either, you too don't care about the in-fighting. We simply want to trust that the food we serve our children is not tainted. Food is sustenance, and should not be suspect.


Check out these resources for more information.
Safe Tables
@SafeTables on Twitter
Sign up for eAlerts about food recalls.
FDA food safety


PS
Thanks to Senator Dick Durbin of Illinois, Mike Taylor, advisor to the FDA Commissioner, Safe Tables and the fine bloggers (@GloPan, @punditmom, @morningsidemom, @soapboxmom, @jippert) who joined in on an informative call last week about food safety. Cheers to good health instead of just wealth!


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Sunday, September 7, 2008

Bringing the Swagger Back One Hot Man at a Time



Dude, I love this commercial. I've watched it over and over again and crack up every time. Granted, I have a pretty lame sense of humor but I laugh with/at Mommy Pie with the rest of 'em.

Here's what I love about this ad:

1) The product name Swagger is pure genius. Swagger is a word we don't inject into our vernacular nearly enough. I suppose it's because few men really swagger anymore. Really, can you name one man who swaggers and gets away with it? Mac Daddy is a Leo so he should swagger, but he's the most un-Leo of any Leo I know. If Mac Daddy swaggered he'd just look like he had been riding a mechanical bull in an out-of-the-way airport bar on the outskirts of Pittsburgh for way too long. Or he'd look like someone stuck a gnawed corncob up his butt.

2) The tagline is perfect. "The scent that makes a difference." It totally goes with the commercial, the brand personality, and all the psychological consumer marketing mumbo jumbo stuff that account planners work very hard to figure out and copywriters and art directors work very hard to make come to life. I rank it second to the best tagline ever.

3) The squeal. More perfect than Erkel. I cringe when I hear it. Perhaps because I can relate. Since I'm on the cusp of 40, and my extraordinarily geeky middle school days are about 17,029 exits behind the road I travel on now, I can admit this publicly; I was the girl version of the squealer back in the day.

And the final reason I love this ad:
LL Cool J. Really, need I say more? I might go into heat if I do.
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Thursday, March 6, 2008

Customer Service is Not Dead



The amazing folks at Cafe Press are living proof that superior customer service is alive and kicking in our world of cell phone chatting sales clerks and excuse-me-while-I-file-my-nails service reps.

I ordered a bunch of Obama gear (like the shirt pictured above) and received the wrong size in a shirt I got for Bird. Cafe Press is simply sending me a new shirt in the right size at no charge and not making me return the shirt that doesn't fit. For all I know, I clicked the wrong size amid all the dirt and noise surrounding me so the fault is all mine. Cafe Press doesn't care. They just want to make my life easier. Did I mention they're not charging me for the shirt? Even though this is probably due to a simple slip of the mouse on my part. No return approval codes, UPS shipping costs, proof of delivery slips to lose in my ridiculously cute but overly slouchy hobo bag. (I'm a girl who needs compartments. Lots of them. The cuteness of the slightly metallic gold leather fooled me into thinking I could make a hobo bag work. I should have known that nothing with the word "hobo" attached is fashion-sensible.)

I can't remember the last time someone wanted to make my life easier. In fact, most days I feel like Deal refuses to potty train simply to make my life more difficult. Ditto for Bird and his know-it-all quizzes and Mac Daddy leaving his keys and shoes all over the place. I need compartments in my purse AND in my life.

I've been a fan favorite of Cafe Press ever since I ordered my awesome donkey shirt from there years ago. Now I'm a raving fan. Thanks for making my day a happy one with such a simple gesture. No customer compromises! And by the way, this is a totally unpaid endorsement...which is the only reliable kind.

If I created a custom shirt at Cafe Press, it would read "Everything in its place." -OR- "If Momma Ain't Happy, Nobody's Happy."
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